Yes, children everywhere are being targeted by marketing and advertising initiatives. With the advent of new and emerging platforms, there are even more chances for their messages to be heard. Advertising relies upon our visual perceptions and hopes to make an emotional connection . It’s not difficult to understand the influence visuals and emerging media have on an adult audience; however, did you know the same is true for society’s youth? In fact, 87% of the most popular children’s websites include some type of advertising. From the time a child awakes, to the time they go to bed (similar to adults), they are overwhelmed with advertising. Unfortunately, most of the advertising they see forces them into decisions they can’t quite understand. In fact, in regards to healthy choices, advertisers are getting smarter about pushing unhealthy foods and drinks to young children, regardless of many health and online restrictions. The percentage of children between the ages of 6–11 in the United States who were obese increased from 7% in 1980 to nearly 18% in 2012. In a battle against this epidemic, parents, teachers, and caregivers have the overwhelming task of keeping up with today’s changing media landscape. But how exactly is emerging or new media affecting children?
What are your suggestions, tips, or tricks, for explaining advertising to children on digital mediums?
About the Author:
Marianne Jenkins is the graphic designer for Choosy Kids. She
is multitalented and has skills in graphics design, photography, videography, web based technology, and integrated marketing.
She graduated from Fairmont State University with a Bachelor of Science degree
in Graphics Technology with a minor in Communications and will
graduatefrom West Virginia University with a Master's degree in IMC this spring (2016). The aforementioned article was originally published as part of a blog-project at WVU.